WHITE RABBIT CERAMAICS

The tide generates a "rabbit" and flies forward rapidly

On April 2nd, the flagship store of White Rabbit Tiles Quanzhou opened grandly in Jinjiang Tiangong Ceramic City, Quanzhou. Zhou Haojing, Deputy General Manager and Sales Center General Manager of Zhuhai Doumen Xuri Ceramics Co., Ltd. (hereinafter referred to as Xuri Group or White Rabbit Tiles), Yu Guoqing, Executive Deputy General Manager of Xuri Group Sales Center, Ding Xiongxiang, Deputy General Manager of Xuri Group Sales Center, Cao Jun, Deputy General Manager of Xuri Group Sales Center, Huang Zhilin, Assistant Chairman of Xuri Group and Chairman of Shanghai Jingzhi Ceramic Building Materials Technology Co., Ltd. (White Rabbit Tiles East China Company), Li Daojin, the representative of the Hong Kong side of Tiangong Ceramic City, Su Zhifeng, the chairman of Haoshan Enterprise, Su Jinchuan, the chairman of Special Star Enterprise, Dong Yongzhi, the director of Warring States Rock Plate, Wu Youhu, the chairman of Minshang Logistics Center in Zibo, Shandong, Cai Jinzhong, the general manager of Bosheng Rock Plate Co., Ltd. in Foshan, Guangdong, Xu Donghai, the general agent of Baitu Tiles in Quanzhou, Fujian Xinying Enterprise, and other leaders and guests, as well as industry peers and decoration companies from all over the country Designer friends gathered together to witness the brilliance of the White Rabbit Tile Quanzhou flagship store and showcase its grand achievements.

Product+Service Dual Drive

Seize the commanding heights of the Fujian building materials market

Quanzhou is a prefecture level city under the jurisdiction of Fujian Province and one of the central cities in the West Coast Economic Zone of the Taiwan Strait. The flagship store of White Rabbit Tiles in Quanzhou has officially settled in Jinjiang, which is an important part of the layout and retail of White Rabbit Tiles. The national market is accelerating its expansion.

旭日集團銷售中心副總經(jīng)理丁雄翔、山東淄博市閩商物流中心董事長吳友湖上臺為祥獅點睛

White Rabbit Tile Quanzhou Flagship Store Ribbon Cutting Ceremony

At the grand opening ceremony, leaders and guests including Xu Donghai, the general agent of Fujian Xinying Enterprise White Rabbit Ceramic Tiles Quanzhou, Zhou Haojing, the deputy general manager and sales center general manager of Xuri Group, Cai Jinzhong, the general manager of Guangdong Foshan Bosheng Rock Plate Co., Ltd., Ding Xiongxiang, the deputy general manager of Xuri Group sales center, Su Jinchuan, the chairman of Special Star Enterprise, and Li Daojin, the port representative of Tiangong Ceramic City, were specially invited to attend the ribbon cutting ceremony, offering good wishes together.

Speech by Xu Donghai, General Agent of Fujian Xinying Enterprise White Rabbit

Xu Donghai, the general agent of Fujian Xinying Enterprise White Rabbit Tiles Quanzhou, stated in his opening ceremony speech that he is honored to join White Rabbit Tiles and has full expectations for the development of White Rabbit Tiles in Fujian. He will wholeheartedly devote himself to brand development and construction. Relying on the strong strategic advantage of the White Rabbit brand's three bricks in one strategy, and integrating with the young, sharp, and efficient market development of the Xinying team, we will promote the development of the White Rabbit brand in the Fujian region and apply good products to thousands of households.

Speech by Ding Xiongxiang, Deputy General Manager of Xuri Group Sales Center

Ding Xiongxiang, Deputy General Manager of Xuri Group's Sales Center, delivered a speech on stage, and warmly welcomed all leaders, guests, and friends from all walks of life present. He stated that White Rabbit Tiles highly values the Quanzhou market. The flagship store of White Rabbit Tiles in Quanzhou has officially opened, creating a one-stop aesthetic design and material selection center. White Rabbit Tiles will use first-class products, services, and brand image to serve our partners well, providing local consumers with value experiences that exceed expectations, and working together for a win-win situation. As a native of Jinjiang, I deeply understand that Fujian's economy looks at Quanzhou and Quanzhou looks at Jinjiang. As the strongest county-level city in Fujian Province, one city, one store, one heart, and together, we will win.

Speech by Li Daojin, the Hong Kong representative of Tiangong Ceramic City

Li Daojin, the representative of the port side of Tiangong Ceramic City, warmly congratulated the opening of the White Rabbit Tile Quanzhou flagship store. He stated that Tiangong Ceramic City upholds the concept of open, inclusive, and shared cooperation, and works together with major brands to achieve mutual benefit and win-win results. Wishing White Rabbit Ceramic Tiles a brand new entry into Tiangong Ceramic City, which will promote the construction ceramic industry to a new level in the new era.

The first official appearance of the flagship store of White Rabbit Tiles in Quanzhou not only highlights the vitality of the White Rabbit Tile brand in the hot land of Quanzhou, but also an important step in the strategic layout of the White Rabbit Tile brand. It will further enhance the service level of White Rabbit Tiles in the Fujian market and form a new commanding point in the high-end building materials market in Fujian.

One Stop Material Selection Aesthetics Museum

Establishing a new benchmark for terminal store experience

The exhibition hall is equipped with a wide range of new products, including white rabbit tiles and three tiles, from the quality details and diverse applications of individual products to diversified indoor and outdoor whole house space solutions such as exterior wall space and tea room space, accurately meeting diversified terminal consumer needs and revitalizing consumers' living experience.

White Rabbit Tiles have opened up a channel for dialogue between materials and space. Customers and guests have fully experienced the brand height of White Rabbit Tiles and the strategic advantages of "Three Bricks Integration ? Four Bricks Parallel Drive" from multiple dimensions such as product aesthetics, application scope, design empowerment, and spatial language expression. They have also inspired diverse design inspirations from different spatial displays.

Differentiated output

It is an important step for Quanzhou White Rabbit Ceramic Tile to break through and develop

In the interview session following the opening ceremony, Zhou Haojing, Deputy General Manager of Xuri Group and General Manager of Sales Center, Ding Xiongxiang, Deputy General Manager of Xuri Group's Sales Center, and Xu Donghai, General Agent of Fujian Xinying Enterprise White Rabbit Tiles Quanzhou, respectively shared with everyone the focus of selecting white rabbit tile distributors and the source of confidence in the white rabbit tile brand.

Q: Looking back at the development history of White Rabbit Tiles, White Rabbit Tiles focused on exterior wall tiles in the first 20 years. However, in 2021, the "Three Brick Integration" strategy was launched, with a strong attack on the floor tile market. What is the specific content of "Three Brick Integration"? What is the underlying logic behind this transformation measure?

Zhou Haojing, Deputy General Manager of Xuri Group and General Manager of Sales Center, was interviewed

A: Zhou Haojing, Deputy General Manager of Xuri Group and General Manager of Sales Center, stated that with the severe homogenization of the market in recent years, competition in the same category has become increasingly fierce. How to break through this situation. As a benchmark enterprise specializing in exterior wall tiles and art mosaics for over 20 years, White Rabbit Tiles has accumulated rich experience in the field of architectural ceramics. Through the support points of the two major categories of exterior wall tiles and mosaics, the comprehensive development will be driven by two factors, which will strongly drive the rapid rise of the wall and floor tile business. Build the industry's most comprehensive "cultural villa bricks/exterior wall bricks, artistic mosaics, and high-quality wall and floor tiles" three brick fusion and four brick drive full space product system, achieve integrated application of tiles, create new business models in the industry through differentiated output, and continuously create home experiences and life proposals that exceed consumer expectations for consumers.

Q: What is your opinion on the development of the ceramic market in Quanzhou and even Fujian?

Ding Xiongxiang, Deputy General Manager of Xuri Group's Sales Center, Accepted an Interview

A: Ding Xiongxiang, Deputy General Manager of the Sales Center of Xuri Group, stated that regarding the current development of the ceramic market in Quanzhou and even Fujian, the Fujian production area has a unique charm. People in Minnan always believe that "only those who love to fight can win" and are willing to fight and venture. Therefore, in terms of marketing, Minnan people have talent. They have been influenced and influenced since childhood, and have made bricks to the whole country and even the world. White Rabbit Ceramic Tiles adhere to the development concept of "morality, quality, taste, and brand", fully leverage the "comparative advantage and latecomer advantage", achieve the goal of "I have what I have, I have what I excel, and I have what I don't have." Combining the characteristics of White Rabbit Ceramic Tiles themselves, they have formed a unique competitiveness in the ceramic industry. Our strategic goal is to integrate the three bricks and drive the four bricks together, with a series of product upgrades and service improvements, constantly moving towards our goals.

Q: Among numerous ceramic brands, why do you only love white rabbit tiles and choose white rabbit tiles?

Fujian Xinying Enterprise White Rabbit Tile Quanzhou General Agent Xu Donghai

A: Xu Donghai, the general agent of Fujian Xinying Enterprise White Rabbit Tiles in Quanzhou, said that choosing a brand depends not only on the strength of the manufacturer, but also on the quality and color of the product. Before joining White Rabbit Tiles, we conducted on-site inspections of White Rabbit's Zhuhai headquarters and modern large-scale production base, and White Rabbit did a good job in both areas. From raw material control to lean production, to rigorous product monitoring and product testing, we strive for excellence in every aspect, so that we have no worries, so we chose the White Rabbit brand.

In the future, White Rabbit Ceramic Tiles will adhere to the foundation of quality manufacturing, relying on refined management, and market-oriented development, promoting the development of new products with high quality, high added value, competitiveness, good market prospects, and green and low-carbon. We will always prioritize making good products and continuously upgrade and improve them around products and market services. Build White Rabbit Tiles into a national enterprise that is a benchmark in the industry, an international brand, and a century old enterprise.

White Rabbit Tile Quanzhou Flagship Store

Address: Building 38, Tiangong Ceramic City, Jinjiang City, Quanzhou City, Fujian Province.